It’s official: Vale of Evesham asparagus awarded PGI status
Today (Friday 21st April), Waitrose announces the launch of British, Vale of Evesham asparagus, which was awarded Protected Geographical Indication (PGI) status earlier this year.
It’s official: Vale of Evesham asparagus awarded PGI status
Today (Friday 21st April), Waitrose announces the launch of British, Vale of Evesham asparagus, which was awarded Protected Geographical Indication (PGI) status earlier this year.
It seems we are facing a Courgette Crisis. Although it’s really just a bit of a run on green vegetables, it does remind us that actually, courgettes – and now iceberg lettuce – shouldn’t be ‘February vegetables’. This raises some important issues about what we as consumers have learned to expect when it comes to food.
Headline news that UK supermarkets are rationing sales of fresh produce after bad weather hit supplies from southern Europe highlights the critical role of applied horticulture research focused on improving home-grown production, according to Professor Mario Caccamo, the newly appointed MD of Kent-based NIAB EMR.
“As the UK prepares for a future outside the EU Single Market, these short-term concerns over availability provide a timely reminder that the UK is only 50 per cent self-sufficient in fresh produce,” he said.
At Waitrose, we believe passionately in quality – the quality of service we provide to our customers, through all the Partners that work in every part of our business, the quality of the environment we provide by giving a great physical shopping experience that’s really compelling for all our customers to shop in, and – of course – the quality of products that we sell, which is an absolutely critical part of the great work that you do for us.
–– Rob Collins, Managing Director
Watch the video below to find out more about Waitrose’s Culture of Quality.
Waitrose has become the first retailer to successfully apply to lead the delivery of a major investment in doctoral training by the Biotechnology and Biological Sciences Research Council (BBSRC). The money will be invested in 15 separate PhD projects focusing on food security and sustainability.