As Waitrose extends its successful FareShare trial to 25 branches in total this month, it has today announced it will make funds and Partner (employee) volunteers available to local groups using the IT platform to collect surplus food from the retailer.
In a supermarket first, as part of the tie up, groups which collect surplus food will be offered funds from the Waitrose Community Matters (green tokens) scheme which donates money to local good causes, as well as volunteers from its shops.
Waitrose’s commitment to reduce food waste sees it launch a trial with FareShare FoodCloud today.
The charity food redistribution programme will make it easier for branches to let local charities know of surplus goods. Shops simply input details of available food into an app and connected charities receive a text alert when items are ready for collection. This will build on relationships branches already have with local groups as well as recruiting new ones, with the technology making the process even simpler and quicker.