At Waitrose, we believe passionately in quality – the quality of service we provide to our customers, through all the Partners that work in every part of our business, the quality of the environment we provide by giving a great physical shopping experience that’s really compelling for all our customers to shop in, and – of course – the quality of products that we sell, which is an absolutely critical part of the great work that you do for us.
–– Rob Collins, Managing Director
Watch the video below to find out more about Waitrose’s Culture of Quality.
Arriving in Waitrose branches for the first time this year are British grown Christmas trees carrying the LEAF Marque logo, meaning they have been sustainably grown with care for the countryside and wildlife that live there.
Grown by LEAF Marque certified business, Hopeman Christmas Trees Ltd in the Black Isle, a peninsula in the north of Inverness, the beautiful British Nordman Fir Trees have been produced following LEAF’s Integrated Farm Management Principles. These include measures to protect soil and water, preserve and enhance wildlife habitats, recycle waste and conserve energy.
An industry consortium, led by Berry Gardens Growers Ltd and NIAB EMR, has won a BBSRC collaborative training partnership (CTP) award to provide a £1.9 million postgraduate programme for scientific research on fruit crops.
Waitrose Horticulture has a strong heritage in sustainably sourcing cut flowers and pot plants. Today, however, we’re up in Inverness, looking at LEAF Marque Christmas trees. We’ve been working with these growers for nearly 4 years now, since we launched Christmas trees in Waitrose, as they understand how to grow a really consistent tree, both sustainably and sensitively to the environment in which they’re grown.
It takes 10 years to grow a Waitrose LEAF Marque Christmas tree.
So be sure to keep an eye out for our British-grown LEAF Marque Christmas trees this year. You’ll spot the LEAF Marque logo on all of the labels in our branches.