Primafruit is a specialist fruit importer to the UK market, based in Evesham, Worcestershire.

Our focus is clear – ensuring year-round supplies of high-quality grapes, stonefruit, citrus, bananas, pineapples, kiwi and melons to the best retailers, food service providers and food preparation companies.Working collaboratively with our global grower base we place sustainability at the heart of our sourcing requirements. We procure from both northern and southern hemispheres mixing traditional sources with some pioneering new investments in countries such as Chile, Peru and Colombia.In this short video below, Alan Wilson, Waitrose CTM Agronomy, speaks to Miguel the Chairman for Subsole, a key table grape supplier to Waitrose about the important topic of Biodiversity.In this short video below you can find out more about how Subsol manage water on their farm with Jim Flambert Technical Director at Primafruit speaking to Gabriel Marfan Subsols Technical Manager about this very important subject.Martinavarro Farms in Spain supply Waitrose with citrus fruits. In the video below the Martinavarro team share with us how they manage their production in a sustainable way through IPM and recycling systems.

The two short videos below have been produced by Mouton Citrus who farm in Citrusdal in the Western Cape of South Africa. Mouton as a company is extremely focussed on improving the lives of the people who work on their farms and the local community; as well as developing a structured plan using expert knowledge to have a positive impact on the local environment. Primafruit is very proud to work closely with Mouton Citrus.

Empowered people, Healthy Communities

In Harmony with Nature

Didonna are a family run business, established in the 1930’s. Three generations later, they are one of the largest exporters of table grapes out of Italy, and a proud supplier to the Waitrose programme. Didonna grow over 350 hectares of table grapes including red, white, black and limited selection varieties.They set about improving their biodiversity offering just over 2 years ago, and following the projects initial success are now looking to roll this out to all of their farms within the next 5 years.

In this short video, Raffaella shows how just small changes on the farm has seen a significant increase in biodiversity, and how these findings are having a positive effect on their production. Didonna continues to transform areas of untouched land for the purpose of biodiversity with their next projects to include a rose garden, a bat box for the preservation of bats, and an ecological corridor to increase the number of beneficial insects.